Stefano Pilati Bucks Fashion Cycle Debut Agnona Collection

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We saw menswear debut of Stefano Pilati for Ermenegildo Zegna during men's fashion week in Milan earlier this year; but those waiting for more womenswear from the former creative director of YSL will not have to wait too long.

This week, we received an invitation to see his first collection for Agnona (the female counterpart of Zegna) to the brand's new boutique in Milan during Milan Fashion Week. They call it "Collection 0" and according to WWD, will be a collection without seasons available for purchase on site. Pilati is the second big name designer, after Tamara Mellon, to announce a sales plan that will allow customers to purchase items as soon debut. Perhaps this is the test cycle out-of-whack fashion is actually changing ...

A spokesman also said that the trade Pilati had a hand in the design of the store, calling it "part pop-up, the new part design and part work-in-progress." It also plans to add new categories of products.

First menswear collection by Pilati for the label, which also included a selection of high end pieces "couture", it was pretty unanimously considered a strong debut, so expectations are high for his women's clothing; However, it sounds like it's going in a more low-key with it, perhaps because the women's line is less well known and established. However, it will be interesting to see the brand take shape under the control of Pilati

Stefano Pilati Bucks Fashion Cycle Debut Agnona Collection

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